Why do most Coke commercials are so catchy? I have no answer for that, but I have to admit that behind that company there are people who create commercials that really get our attention and make us believe that every drop contained in that bottle with make us happier. Then, I have to say that they use an emotion appeal and specific techniques such a sound effect, happy and smily people having fun and spending time together and all of them, sharing a coke!
I just love Coke advertisements!
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